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Hatsun to increase milk collection in AP, Telangana and Maharashtra

Hatsun Agro Product Ltd.(HAP), a leading private sector dairy company in India with brands ‘Arokya’, ‘Hatsun’, ‘Arun Icecreams’, has announced its plans to expand procurement in Andhra Pradesh, Telangana and Maharashtra.

HAP has over 3,100 milk collection centres which benefit farmers across various villages in the three States. HAP plans to aggressively expand this network of milk collection centres in these States to effectively serve over 1 lakh farmers, HAP said in a statement.

HAP plans to further position its milk collection centres at remote locations to ensure farmers have access to the facility and help them reap the benefit of having access to such a facility in their own village, thereby providing them with market access.

HAP procures milk from select fine quality cattle collected directly from around 4,00,000 farmers.

Hybrid fodder

Hastun has invested in procurement infrastructure over the years to effectively handle a significant volume of milk.

“It is India’s first dairy company to work on increasing farmer income by reducing the cost of production. The company has been collaborating at the university level to commercialize its high-yielding, protein-rich hybrid Napier green fodder (kambu/bajra) such as Co-4 and Co-5,” HAP said. Many of HAP’s farmers have halved the cost of feeding their cows by cultivating Co-4 and Co-5 hybrid fodder.

By using cow dung as manure, brush-cutters to save harvesting labour, rain-guns to cut water consumption and milking machines, labour costs have reduced significantly.

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