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DGV launches dairy marketplace ‘DGV Connect’ for cattle discovery

Digivriddhi Technologies (DGV), an integrated dairy fintech and marketplace platform in India has recently launched a Bovine discovery platform – DGV Connect. A one-stop shop for dairy farmers, DGV Connect creates a connection between buyers and sellers and offers embedded finance options for facilitating digital cattle loans and insurance.

India’s livestock population has expanded from 512.06 million in 2012 to 535.82 million in 2019, representing a 4.6 per cent increase over the last census with an annual growth rate of 0.66 per cent. DGV aims to overcome many hurdles in the sector which are being faced, right from lack of cattle loan options, ambiguity of healthy cattle, and ignorance towards the authenticity of cattle breed to over-dependence on brokers and cattle fairs as well as buying and selling cattle. Encompassing everything from veterinary services to greenery, cattle vaccines, and dairy farming equipment for the long run, DGV Connect is a solution-driven platform for farmers to expand their horizons with regard to cattle selections.

DGV Connect cements the vision of the integrated marketplace to digitalise the dairy value chain. Boon to both sellers and buyers, the gaps of brokerage, standardised process of cattle discovery, finances, cattle medications and examinations are bridged through the platform, Digivriddhi Technologies described the features.

Bovine rearers can use DGV Connect to sell their cattle by uploading pictures and entering details such as the day’s milk yield and breed after which potential buyers will respond to contact the seller. The application captures crucial details about the cattle that a buyer takes into consideration even in the offline world, before deciding to make a purchase. Interested buyers can use the app to set filters such as distance, breed, price, and yield, to name a few and access a list of cattle for sale in respective areas based on their requirements, the company informed.

Highlighting the launch of the app, Ragavan Venkatesan, Founder, MD & CEO, Digivriddhi Technologies said, “It is an integrated digital marketplace connecting buyers and sellers and replicating the offline world on a digital canvas. Buyers will have the flexibility to opt for embedded finance options such as digital bovine loans allowing them to complete digital, paperless, hassle-free access to capital with minimal turnaround time.”

“The sellers on the other hand will have access to quality buyers and over the period of time will also have access to digital working capital loans enhancing their capacity to list higher numbers. While India’s bovine population is the highest in the world, the yield per cattle is lower. Our marketplace over time will provide more categories which will help increase the yield per cattle by providing veterinary services to greenery, cattle vaccines, and dairy farming equipment for the long run,” he added.

“With embedded finance options and loan end-use checks, door-to-door assistance by paravets or Artificial Insemination (AI) workers, the platform is a conscious effort by DGV to establish a connection between cattle buyers and sellers, aiding them to eliminate middlemen, save time and choose from a vast range of indigenous cattle breeds,” the company said.

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