The round also saw participation from existing investors Matrix Partners India and Orios Venture Partners.
Founded by Chakradhar Gade and Nitin Kaushal, Country Delight (CD) delivers “fresh and minimally processed” food essentials.
CD offers products in the affordable-premium category as daily subscriptions and delivers them through its proprietary distribution network. CD sources its produce directly from farms within a 150-200 km radius.
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From launching in the market with milk as their sole product, CD has since then expanded into additional dairy products as well as staples.
The new round of funding will be used to develop and launch the broader set of food essentials such as fruits & vegetables, cold-pressed edible oils, wheat, batters, pulses, spices, pickles, jams and others.
“Tech plays a very big role in building quality traceability and supply chain at scale – all of this while staying very capital efficient.” Chakradhar Gade, co-founder, Country Delight, said.
Source : Economic Times Nov 23,2020 by Sindhu Hariharan