To improve quality control and boost incentives for milk farmers, Assam is planning to launch a single brand name for milk, akin to Gujarat’s ‘Amul’ and Karnataka’s ‘Nandini’.
Chief Minister Himanta Biswa Sarma made the statement on the eve of the competition of two years with him in power in the state.
Speaking to the media, Sarma stated that the state government would pay an additional ₹5 per litre of milk sold to dairy cooperatives over market rates. The procedure will reportedly begin on June 1, 2023.
This action is intended to incentivise milk farmers around the state and increase milk production.
Furthermore, to maintain quality control, all milk produced in the state will be sold under a single brand name. This will not only increase milk quality but will also establish a strong brand for Assam’s dairy industry.
The concept of a single milk brand name in Assam was inspired by successful models such as ‘Amul’ in Gujarat and ‘Nandini’ in Karnataka, as per media reports. These brands have not only been hugely successful in their particular areas, but they have also become household names across the country.
