Heritage foods launched A2 milk in the market on the occasion of World Milk day. The promotion tag line says , A2 is the way to wholesome health . At the launch program of A2 milk, the Executive director of Heritage Foods Ms Nara Brahmani, also shared the activities carried out by their Heritage Farmers welfare trust. The trust supports its farmers in around 12000 villages around the country. The welfare trust is supporting dairy farmers linked with Heritage foods milk procurement program. The company provides, cattle feed, free veterinary care, farmer’s awareness and skill development programs as well as helped them financially through credit linkages.