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Smart labelling shouldn’t mislead consumers: Marketing of dairy foods

Smart labelling shouldn’t mislead consumers: Marketing of dairy foods - Dairy News 7X7

A lot of what we consume, food or otherwise, is influenced by our perception of it, rather than by facts. According to Food Marketing and Technology magazine, an average food and drink company in the B2B space spends around 24 per cent of its revenue on marketing. For scale, the food and beverage industry accounts for 3 […]