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Kerala CM launches ‘Repositioning Milma 2023’ initiative

Kerala CM launches ‘Repositioning Milma 2023’ initiative - Dairy News 7X7

Kerala Chief Minister Pinarayi Vijayan on Tuesday launched an ambitious rebranding initiative of the cooperative dairy major Milma focusing on an image makeover of the brand. The rebranding envisages bringing uniformity in packaging, design and product quality to meet the challenges from domestic and global competitors while reinforcing its position as the market leader. Rolling […]