Mother Dairy announces aggressive plans for VAD segment
Mother Dairy Fruits and Vegetable Pvt Ltd is gearing up to strengthen its value-added dairy play with aggressive plans to launch nearly 100 products in the next three years. The leading milk and milk products major, on Tuesday, announced its new portfolio with over 15 new products for the summer season of 2023. The company […]
Scorching summer makes Mother Dairy bullish on VADP led by ice-creams
Ice-creams category grows by 40-50 per cent over 2019 levels; to ramp up distribution and portfolio of sub-brand Nutrifit Amidst soaring temperatures and revival of out-of-home sales, Mother Dairy expects to rake in revenues of ₹2,000 crore in FY23 for its value-added dairy business comprising of products such as ice-creams and dairy-based beverages. The company also […]
Nutrifit Your Family, says Mother Dairy in new ad for probiotics range
Mother Dairy, the country’s beloved milk and milk products major, has rolled out a new digital campaign – Nutrifit Your Family – especially for its dairy-based probiotic portfolio ‘Nutrifit’. The newly introduced campaign is aimed to position its dairy-based probiotic range of products for all age groups within a family, including kids, teenagers, adults, etc. […]
