How quick commerce is revolutionising India’s dairy cooperatives
It is a matter of great pride for the quick commerce sector that it is providing meaningful support to the dairy sector, which brings more than two crore farmers from more than two lakh Indian villages into its fold, in its journey of manufacture and distribution The fast-emerging “quick commerce” sector has the potential to […]
People don’t want quarter inch drill.They want quarter inch holes
People don’t want quarter inch drill.They want quarter inch holes. Theodore Levitt wrote this in an article Marketing Myopia way back in 1960 . The context of this article is to highlight the inability of the marketer to see the big picture. Most of the time the marketers are focussing too narrowly on selling their […]
Amul asks top retail companies to ‘avoid’ deep discounting on its products
India’s largest dairy company Amul has written to leading offline and online retailers including Reliance Retail, Amazon, BigBasket and D’Mart, asking them to “avoid” deep discounting on its products for their B2C (business to consumer) businesses, in other words, what the retailers sell to consumers. This follows the recent controversy between fast moving consumer goods companies and […]
