Why is Amul bullish about its cheese offerings all of a sudden?
The brand has unveiled two ad films calling out companies that serve ‘fake cheese’, at a time when McDonald’s is dealing with a cheese controversy of its own. https://youtu.be/r_QSsUPphZA Amul has embarked on an assertive advertising campaign aimed at highlighting the authenticity of its cheese offerings amidst conversations about counterfeit cheese products in the market. […]
Big dairy is distorting the milk market
Sticklers for spelling may wish to steer clear of supermarkets right now. Newfangled products with names like ‘cheeze’, ‘m*lk’ and even ‘cre&m’ are increasingly prominent in vegan food aisles, with no punctuation marks left behind. Other brands are finding further ways to wink at conventional dairy terms, branding their offerings as ‘not milk’, ‘cheddar-type’ or […]
What Does “Milk” Mean to Indian Consumers?
An article by Kritika Singh The Swedish oat-milk brand Oatly has been considered one of the pioneers of the Farm transition movement ever since the company first supported a dairy farmer’s switch to plant-based farming back in 2017. As a result, the farmer was able to increase his profits while also decreasing his greenhouse gas […]
