How Parle Agro is milking the flavoured milk market with Smoodh
A few months ago, Nadia Chauhan went on an excursion to Patalganga River, some 60 km east of Mumbai. Nestled amid the rocky Sahyadri mountains and flanked by grassy vistas, she noticed local kids wading into the cool waters holding packs of Smoodh—a newly launched flav`oured milk drink from the house of Parle Agro, the […]
Parle reenters dairy category with Smoodh Flavored milk
Twenty years after its brief flirtation with dairy products, Parle Agro Pvt. Ltd is back in the market with Smoodh flavoured milk, throwing a challenge to rivals such as Amul, Nestle and ITC which have carved up India’s value-added dairy beverages market. The Mumbai-based maker of Frooti and Appy fruit drinks soft-launched Smoodh at ₹10 per 85ml […]
Flavored milk has differential GST tarriff line from 5% to 12% across India
Flavoured milk has found different flavours with different Authorities for Advance Rulings (AARs). While Gujarat AAR followed its counterparts in Tamil Nadu and Andhra Pradesh to hold GST at the rate of 12 per cent, the Karnataka AAR went for 5 per cent. Latest rulings from Gujarat are related with two famous milk product brands, Amul and […]
