Milk Tops Orders in India’s Quick Commerce Trends: Zepto Report
According to Zepto’s 2025 annual trends report, milk emerged as the most-ordered item across major Indian metros, highlighting how quick commerce demand for daily essentials has surged alongside traditional grocery habits. In Bengaluru, Nandini milk led with approximately 8.8 million units ordered, while in Mumbai and Delhi NCR, Amul milk accounted for around 9 million and 7.2 million units respectively, making dairy the top quick-commerce staple of the year. Fresh produce such as tomatoes and onions followed closely behind in consumer demand, underscoring the shift toward online ordering for everyday kitchen needs.
The Zepto report revealed that quick commerce platforms are increasingly integrated into everyday shopping routines, with consumers relying on ultra-fast delivery for staples rather than exclusively for impulse purchases. Overall engagement was massive, with the app opened more than 3.46 billion times in 2025, and delivery partners covering over 24.5 million kilometres to fulfil orders.
Across cities, the preference for milk over other categories indicates not just a convenience trend but a structural shift in how consumers access basic food items. While snacks, beverages and packaged goods also featured prominently in city-specific charts, dairy stood out as the consistent leader — pointing to the essential role milk continues to play in Indian households even within emerging on-demand retail channels.
Top highlights
- App opened: 3,46,41,64,197 times
- Distance covered by delivery partners: 24,52,95,068 km
- Fastest delivery: 48 seconds
- Consumer savings: ₹17,000 crore
- Top order: ₹1,89,900
Most-ordered items: City-level trends
Bengaluru
- Nandini milk (8.8 million units)
- Tomatoes (7.8 million units)
- Bingo chips (2.1 million units)
Mumbai
- Amul milk (9 million units)
- Onions (5.1 million units)
- Bisleri water (1.7 million units)
Delhi NCR
- Amul fresh milk (7.2 million units)
- Onions (2.7 million units)
- Lay’s Magic Masala (2.3 million units)
Hyderabad
- Heritage milk (5.6 million units)
- Bingo! (2.6 million units)
- Thums Up (1.46 million units)
Items that stood out: City trends
- Bengaluru ordered 69,177 Type-C charging cables.
- Mumbai consumed 7,84,637 litres of energy drinks.
- Delhi NCR ordered 1,31,764 face masks.
- North Delhi ordered 4,41,821 units of guavas and South Delhi ordered 3,18,552 units of avocados.
- Hyderabad ate 65,105 kg of Osmania biscuits.
Most clubbed items
- Snacks and condoms ordered together 37,193 times in Mumbai
- Coffee and melatonin gummies ordered 5,279 times in Bengaluru
- Eno and Schezwan chutney ordered 3,759 times in Delhi NCR
- Sugar-free products and sweets were ordered 682 times in Hyderabad
Source : Dairynews7x7 Dec 31st 2025 Business Standard