Amul’s entry won’t impact Aavin-Mano Thangaraj

Amul’s entry into the city and northern Tamil Nadu will not impact Aavin’s sales, said Mano Thangaraj, TN dairy development minister. He said Aavin is open to market expansion just as Amul is entering new areas.

At a press conference on Wednesday, Thangaraj said that while Amul is expanding its presence in the United States, Aavin has the potential to expand to countries in the Middle East and Europe, and Singapore.Although Aavin possesses a licence, the current focus remains on stabilizing and improving the local market.

Thangaraj highlighted the success of ongoing efforts to boost milk procurement from local farmers, with TN Cooperative Milk Producers’ Federation now procuring over 34 lakh litres of milk daily.

When asked about potential increases in procurement prices for farmers, he said it is under consideration and that Chief Minister MK Stalin woud make the final decision. The price has already been increased by 6 per litre on two occasions since the current administration took office.

Thangaraj also clarified that there will be no changes to the retail prices of Aavin products. This comes in contrast to private dairies, which have reduced the selling price of milk and curd by 2 per litre and 4 per kg this week due to a decline in their sales over the summer. Aavin, on the other hand, has experienced significant progress in the sales of dairy products. Compared to the previous year, milk sales have increased by 23% this year, said an official release.