Parag Milk Sharpens Focus on Health & Nutrition with Protein-Led Push

Parag Milk Foods Ltd is strategically pivoting beyond traditional dairy towards health, nutrition and protein-focused offerings, reflecting evolving consumer demand for functional foods and performance nutrition. The company reported its best-ever quarterly revenue of ₹1,008 crore in Q2 FY26, a **16 % year-on-year increase with volumes up 10 %, driven by robust growth across both core dairy and new-age segments.

Executive Director Akshali Shah describes the transformation as a decade-long evolution from a conventional dairy producer to a multi-brand FMCG player anchored in health and nutrition, with a strong emphasis on protein-rich products. The rapid scaling of Avvatar, Parag’s whey protein brand, exemplifies this shift — growing almost six-fold in three years and now commanding close to 10 % of India’s whey protein market share.

Although its core categories — ghee, cheese and paneer — continue to be significant revenue engines, contributing roughly 59 % of total revenue and expanding at over 20 % annually, the “new-age” business comprising premium and protein-led brands is emerging as a key growth driver, with segment revenue up 79 % year-on-year in Q2 FY26. The company expects these new-age products to contribute about 25 % of overall revenue within the next four-to-five years.

Parag’s protein strategy aligns with broader nutrition trends in India, where protein deficiency remains a widespread concern and consumers increasingly seek clean-label, nutrient-dense dairy options beyond fluid milk — a trend also reflected in high-protein launches across the industry.

To support global expansion, Parag has established a subsidiary in Dubai targeting the Gulf and East Africa markets, signalling ambitions to extend its health-oriented dairy and protein portfolio beyond India.

Source : Dairynews7x7 Jan 11th 2026 Read full story here