Nestle India expands direct distribution, deepens rural coverage
In line with its rurban growth strategy, Nestle India has expanded its direct distribution to 1.5 million outlets in 2022 and is also deepening its rural coverage. The FMCG major has increased its overall distribution network to 5.1 million outlets, which includes direct and indirect distribution in 2022, from 4 million outlets in 2016. On […]