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Parle Agro signs Varun Dhawan for its dairy offering Smoodh

Parle Agro signs Varun Dhawan for its dairy offering Smoodh - Dairy News 7X7

The company has launched a multi-channel campaign to drive reach and awareness Parle Agro has rolled out a campaign for its new dairy offering, Smoodh. The brand has roped in actor Varun Dhawan as the national brand ambassador. “The actor is deep-rooted in the hearts and minds of consumers in India that will help maximise […]

DAIRY NEWS Mondelez extends Bournvita into cookies, second brand extension in 2020

DAIRY NEWS Mondelez extends Bournvita into cookies, second brand extension in 2020 - Dairy News 7X7

Food major Mondelez is extending its Bournvita brand into the cookie space, marking its second extension of the brand in five months. In August, the company had entered breakfast cereals via Bournvita, launching it in two markets, including Maharashtra and Andhra Pradesh. The back-to-back launches point to a larger game plan that the company has […]