GST Council Cannot Classify Goods under GST on Flavoured Milk
While giving relief to Parle Agro on taxability of flavoured milk, the Madras High Court has held that GST Council cannot determine the classification, A single judge bench, in its recent ruling, held that flavoured milk would attract GST at the rate of 5 per cent. The GST Council, in its meeting on December 22, […]
Dulquer Salmaan campaigns for ‘Smoodh’ in South Indian markets
Parle Agro has launched Smoodh Fruit Smoothies under their dairy brand, Smoodh. Parle Agro has signed Dulquer Salmaan as the brand ambassador of ‘Smoodh’ for the southern markets of India. He has joined Varun Dhawan who is the face of the brand nationally. Dulquer Salmaan has made his debut for Smoodh in a TVC for […]
How Parle Agro is milking the flavoured milk market with Smoodh
A few months ago, Nadia Chauhan went on an excursion to Patalganga River, some 60 km east of Mumbai. Nestled amid the rocky Sahyadri mountains and flanked by grassy vistas, she noticed local kids wading into the cool waters holding packs of Smoodh—a newly launched flav`oured milk drink from the house of Parle Agro, the […]
Parle reenters dairy category with Smoodh Flavored milk
Twenty years after its brief flirtation with dairy products, Parle Agro Pvt. Ltd is back in the market with Smoodh flavoured milk, throwing a challenge to rivals such as Amul, Nestle and ITC which have carved up India’s value-added dairy beverages market. The Mumbai-based maker of Frooti and Appy fruit drinks soft-launched Smoodh at ₹10 per 85ml […]
