Amul asks top retail companies to ‘avoid’ deep discounting on its products
India’s largest dairy company Amul has written to leading offline and online retailers including Reliance Retail, Amazon, BigBasket and D’Mart, asking them to “avoid” deep discounting on its products for their B2C (business to consumer) businesses, in other words, what the retailers sell to consumers. This follows the recent controversy between fast moving consumer goods companies and […]