Dairy News 7x7 logo

Covid speeds up Nestle’s brands’ geo-target approach

Covid speeds up Nestle’s brands’ geo-target approach - Dairy News 7X7

The consumer goods company is leveraging its cluster strategy to launch products tailored to local tastes and preferences Consumer goods firm Nestle India’s Chairman & Managing Director, Suresh Narayanan, believes that the days when a company had one product, took it across the country, and advertised it nationally is well and truly over. “It is […]