Gujarat’s dairies converted the excess milk into value-added dairy products
The national lockdown to curb the spread of Covid-19 has had a drastic effect on the Indian economy. Many sectors, including dairy, have been affected. For ensuring smooth supply of essential commodities such as medicines, fruits, vegetables and milk, the government relaxed the transportation norms associated with these services. Dairy business in India is a […]
The toil behind smiles of dairy farmers in Karnataka-KMF story during Covid
Nandini is a second largest dairy brand in the country and third most popular brand under food and beverage category. The brand has a turnover of RS 14000 Crores and it represent over 9 lakh dairy farmers in Karnataka. KMF has 14 milk unions which collects milk from 254000 villages and caters to 10 million […]
Amul doubled its Ad budget during lock down to triple its Ad volumes
Advertising is a virtual mode of communication with your client. Amul is known for its very strong media strategy and effective communication through advertising. Amul decided to increase its communication with consumers which were under distress due to lockdown period. Mr R S Sodhi MD Amul called up his team and asked them to explore good deals […]
