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Amul eyeing branded Atta Market

Amul eyeing branded Atta Market - Dairy News 7X7

Branded Atta is a Rs 15000-17000 Crore category in Indian FMCG market. It is dominated by large players like ITC , Godrej, Adani apart from large number of local brands. The competition is immense and the category is comfortably growing in double digit. ITC is believed to have almost one third of the total market […]