Best Business Tips for FMCG Companies
Fast Moving Consumer Goods (FMCG) companies are typically involved in the production, distribution, and marketing of a wide range of consumer products that are sold quickly and at a relatively low cost. These products include items like food and beverages, personal care products, cleaning products, and more. Running a successful Fast Moving Consumer Goods (FMCG) company […]
FMCG, Dairy betting on double-digit sales growth this summer
Demand for ice creams and cold beverages like Cola have surged because of the onset of early summer and sales are likely to grow in strong double-digits this season, according to top executives of FMCG and dairy firms. The summer season will also get a tailwind in the form of an abatement of the pandemic […]
Budget 2023| With inflation fears less money in the hands of consumers
A consumer in Delhi now pays at least Rs. 8 more for a litre of packaged milk compared to the beginning of 2022 because of several price hikes by prominent milk brands Mother Dairy and Amul. And while the smallest pack of Parle G biscuits still costs Rs 5, the weight of ingredients in the pack […]
‘It Is A Little Far-Fetched To Say App Ke Through Kranti Ho Jayegi’
India’s retail space is undergoing a churn it has not witnessed before. From the conflict between ecommerce and brick-and-mortar stores, the scene has now shifted to the emergence of technology-based B2B players which are competing with the traditional distributors of FMCG companies. Jayen Mehta, COO, Amul, talks about why these new players cannot displace India’s traditional […]
Amul asks top retail companies to ‘avoid’ deep discounting on its products
India’s largest dairy company Amul has written to leading offline and online retailers including Reliance Retail, Amazon, BigBasket and D’Mart, asking them to “avoid” deep discounting on its products for their B2C (business to consumer) businesses, in other words, what the retailers sell to consumers. This follows the recent controversy between fast moving consumer goods companies and […]
FMCG Zeitgeist: Gearing up to serve the customer of tomorrow
The customer of tomorrow, in a fast-changing scenario, wants everything at the swipe of a screen and a click of a button. The customer of tomorrow is even unwilling to step out and check the physical market and wants to buy most stuff online. Along with millennial, as a large number of Gen Z-ers come […]
Marico, Dabur and Amul launched more Ayurvedic products during Covid
Evolving consumer needs during COVID-19 has prompted a slew of companies to look at ayurvedic products. Also, with government guidelines advising people to consume turmeric and giloy to prevent infection, demand for ayurvedic products have increased. To capitalise on the demand for such products, fast-moving consumer goods companies (FMCG) such as Marico, Dabur and Amul have already […]