The big kick. How brands are scoring on football’s biggest stage
Even before the first goal could be scored at FIFA World Cup 2022, Qatar dealt a big blow to brand Budweiser – no alcohol at the stadium, it said. Definitely an awkward moment for the official beer partner to the tournament, which had reportedly spent $75 million on the association and the spirits of fans […]
Kick off. Grabbing an Amul drink, don’t miss Ronaldo on pack
This edition of the FIFA World Cup will see Indian dairy consumers reach out for a health drink that is sure to give them a different kind of kick. India’s top dairy brand Amul has tied up with the Portuguese Football Federation (FPF) to display the players’ images on its products, allowing Indian soccer fans to strike […]
Amul is Regional Sponsor Of Argentina Team For FIFA World Cup 2022
Indian dairy giant Amul has signed as the regional sponsor of the Argentina football team for the upcoming FIFA World Cup beginning next month in Qatar on November 20, 2022. This is the first regional sponsorship deal in India in the history of Argentine soccer, as per TOI. “Amul is proud to announce its association with the Argentina Football Association (AFA),” said […]