Parle Agro’s quest for ₹10 price point in scaling dairy milk beverages
In 2021, home-grown beverage manufacturer, Parle Agro (maker of Frooti and Appy Fizz) entered the dairy-based beverage business with the launch of Smoodh, its flavoured milk brand. Not only has the company extended Smoodh to yogurt-based beverages, joint managing director Nadia Chauhan is confident that her portfolio of dairy beverages would contribute 50% of the […]
Flavoured milk market will grow to be 71% of dairy drink in India by 2028
India may be one of the largest milk producers globally, Indian consumers associate milk with being healthy and just 37 per cent perceive milk to be a high source of calcium. Today’s consumers are pursuing healthier lifestyles and adopting diets that are beneficial to their overall wellbeing. Though Indian consumers may not fully recognise milk’s […]
