Mondelez scraps lower-sugar Cadbury Dairy Milk
Mondelez International is to end the production of a version of its Cadbury Dairy Milk that contains 30% less sugar than the flagship bar. The confectionery giant launched the bars in 2019 as part of efforts to cut sugar in the products it sold in the UK and Ireland. At the time, the US giant said […]
Cadbury Dairy Milk new campaign ‘Fridge Mein Meetha, Toh Ghar Meetha
Cadbury Dairy Milk has rolled out a campaign ‘Fridge Mein Meetha, Toh Ghar Meetha,’ which shows how stocking ‘meetha’ at home can go a long way in making your everyday moments sweeter. With people spending a lot more time indoors, the campaign highlights daily relatable occasions where consumers open their refrigerators for smaller moments of […]