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Sylvester daCunha, creator of iconic Amul girl, no more

Sylvester daCunha, creator of iconic Amul girl, no more - Dairy News 7X7

Sylvester daCunha, the man who created Amul’s Utterly Butterly girl, is no more. The advertising legend, who conceived the rosy-cheeked blue-haired moppet wearing a polka-dot frock as Amul’s mascot in the 1960s, passed away in Mumbai on Tuesday night. daCunha, who was equally renowned for his theatrical talent penning several English plays, was in his […]

Shobha and Smita sister of Shashi Tharoor were the first of Amul babies

Shobha and Smita sister of Shashi Tharoor were the first of Amul babies - Dairy News 7X7

Did you know this? Tharoor Family Amul Babies. by Shashi Tharoor. My family’s association with the Amul brand is intensely personal. Way back in 1961, Amul’s advertising agency, ASP (Advertising &Sales Promotion Ltd), was looking for a baby to front their milk powder in a first-of-its-kind ad campaign. They went through hundreds of pictures of babies – […]