Jayshri Gayatri Food Products (JGF), a leading dairy product manufacturer in central India, has launched its flagship dairy products brand Milk Magic in Madhya Pradesh by roping in approx. 4,000 channel partners, which include super stockists, distributors, and retail outlets across the state.
Milk Magic has also unveiled its first exclusive Business outlet (EBO) in Bhopal. The brand will open many more such outlets across cities.
Kishan Modi, Managing Director, Jayashri Gayatri Food Products (JGF), said, “We have been producing hygienic and high-quality dairy products acceptable in the overseas markets for over seven years. We were confident that the Indian consumers will like our products as we have global Indians living overseas. Madhya Pradesh is an important market for us and we are confident that our paneer products will be much appreciated by consumers here as the quality of the product is very superior and unmatched to what is available in the market today.”
The company, JGF has also awarded BeanstalkAsia the entire Integrated Marketing Communications mandate for their entire portfolio of their dairy products brand ‘Milk Magic’ and soon to be launched non-dairy products portfolio.
Speaking about the domestic B2C market foray of Milk Magic, Kishan Modi, Managing Director, Jayshri Gayatri Foods, said “We have been successfully producing high-quality dairy products for the overseas markets for more than seven years. The pandemic led lockdown lent us the right opportunity to test opportunity for our dairy products brand Milk Magic in the B2C market of Madhya Pradesh. As demand for packaged dairy products has started to increase in India over concerns of hygiene and quality, we see a huge potential for our brand Milk Magic to go national.”
Milk Magic provides a wide range of dairy products that adhere to international standards including fresh and frozen varieties of paneer, butter, pure ghee as well as a wide assortment of cheese, khoya, and Indian sweets such as gulab jamun, rasgulla, rasmalai, and kaju katli.
The dairy products brand is very popular in Rajasthan, Bihar, Chhattisgarh, Orissa, and Telangana among others. It is also being subsequently launched in Karnataka, Tamil Nadu, and Kerala, and later it will enter Maharashtra, Gujarat, Punjab, Jammu & Kashmir, Uttar Pradesh, Himachal Pradesh, and North Eastern states as well.
The company has robust plans to build its own distribution channel with hubs in each city followed by retailing outlets.
Source : India retailer March 10,2021