The Dharampal Satyapal Group (DS Group), a prominent multi-business corporation and leading FMCG conglomerate, has strategically launched Läderach’s online operations in Mumbai, reinforcing Läderach India’s presence in the luxury retail sector and bringing the renowned Swiss chocolate brand closer to consumers.
With this move, customers in Mumbai and Navi Mumbai gain online access to Läderach’s extensive array of premium chocolate products, including FrischSchoggi, tablets, pralines, truffles, and exquisite gift collections.
The decision to expand Läderach’s availability in Mumbai stems from the encouraging responses and growing demand in the city, celebrated for its vibrant luxury market and influential community. The DS Group, recognizing the potential in Mumbai, has invested in enhancing its cold chain capabilities to maintain the exceptional quality of Läderach products.
Sanskriti Gupta, Läderach India said, “We are thrilled to introduce Läderach’s exceptional Swiss chocolates in Mumbai. The resounding success of Läderach’s online and offline presence in Delhi has warmed our hearts, reaffirming customers’ deep love and appreciation for Läderach. The Mumbai market, with its evolving consumer demographics, holds immense potential for the brand. We have been inundated with inquiries from enthusiastic chocolate connoisseurs in Mumbai, and the excitement surrounding our arrival in the city is palpable. We take great pride in providing the same extensive range of premium chocolates online, mirroring our offerings in Delhi, to ensure that our customers in Mumbai can savor the complete Läderach experience.“
Earlier this year, DS Group announced an exclusive partnership with Läderach, marking the Swiss chocolate brand’s debut in the Indian market. The collaboration witnessed the successful inauguration of a Läderach store in the Delhi NCR region, situated in DLF Emporio Mall, offering an immersive in-store experience tailored to the discerning tastes of customers.
Source : Indian Retailer Nov 20th 2023