New Delhi, India – [27th Nov 2024] – Ananda Dairy, one of India’s leading dairy brands, has unveiled a groundbreaking innovation in the form of Ananda Paneer Spread, the country’s first-ever spread made entirely from paneer. This launch marks a significant step in providing health-conscious consumers with a nutritious, protein-rich alternative to traditional spreads.
Ananda Paneer Spread was conceptualized to address the growing consumption of spreads, which are often made with hydrogenated vegetable oils. Recognizing that India’s youth (ages 18-35) consume these products primarily for taste due to a lack of healthier alternatives, the Paneer Spread was developed to offer the same indulgence with added health benefits. “Our Paneer Spread is a testament to our commitment to innovation and our passion for delivering high-quality, nutritious products to Indian households,” said Dr Radhey Shyam Dixit, Chairman & Director of Ananda Dairy. “It’s healthier, tastier, and brings a unique twist to everyday snacking.”
The product is the result of over 3 years of meticulous research and development by Ananda’s R&D team. Each variant has been thoughtfully crafted to combine the richness of dairy with bold, exciting flavours. Made entirely from paneer, Ananda Paneer Spread is a 100% pure dairy product. Packed with the power of proteins, it is also a nutritious choice for health-conscious consumers. It is also free from hydrogenated oils, making it a better alternative than other spreads in the market.
Ananda Paneer Spread is available in four flavourful variants to cater to diverse palates:
- Punchy Pepper: Perfect for those who love a spicy kick.
- Jalapeno: A tangy option with a hint of heat.
- Red Chilli Flakes: A fiery choice for bold flavour enthusiasts.
- Classic: Smooth, creamy, and universal.
Ananda Paneer Spread is currently being showcased at the ongoing India International Trade Fair 2024, where it is undergoing trials and generating significant interest. Visitors are appreciating its unique concept, innovative flavours, and focus on health, reinforcing its potential as an exciting new addition to the Indian market.
Ananda Paneer Spread is launching soon and will be available across leading retail outlets and online platforms in India.
